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About Us

Since 1962, American Plastic Toys has built a legacy of simple, joyful, and long-lasting play. Founded in Michigan, our mission has remained unchanged for over six decades: to create safe, high-quality, and affordable toys that ignite active imagination without inflated price tags.

 

North American Heart, 100% US Manufactured

While our story expanded in 2026 as we proudly joined the Gracious Living brand, our manufacturing commitment remains firmly rooted in American soil. Every single toy in our catalog is engineered, molded, and assembled in Kentucky. We bring North American families the best of both worlds—trusted US manufacturing powered by dedicated local craftsmen, backed by cross-border distribution that reaches playrooms across North America.

 

Safety First, Second, and Always

We know nothing matters more than your child’s safety. We maintain direct oversight over every batch of high-grade plastic used in our factories.

  • Independent Lab Verification: Every product line is rigorously safety-tested by independent, third-party US testing laboratories to meet and exceed all North American safety standards (including ASTM and CPSIA).

  • BPA & Phthalate-Free: Our plastics are carefully chosen to be non-toxic, durable, and ready to withstand years of indoor and outdoor play.

 

Real Value Over Big-Brand Markup

You don’t need electronic screens, fragile gadgets, or steep brand-name markups to deliver unforgettable childhood memories. From sturdy play kitchens and sand trucks to ride-ons and outdoor play sets, American Plastic Toys delivers heavy-duty durability built for real life. We create toys meant to be passed down, shared with friends, and enjoyed every day.

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MISSION STATEMENT

Since 1962, American Plastic Toys, Inc. has been dedicated to producing fun, safe, and high-quality toys with value pricing. Our commitment is to continue manufacturing in the United States by developing exciting new toys and products, providing superior customer and consumer satisfaction, and reinvesting in the company and our local community fostering long-term growth and sustainability.

VISION STATEMENT

  • FUN – toys for children and an enjoyable place to work.
  • QUALITY – toys that comply with industry standards,
    government regulations, and ultimately, our customers’ safety.
  • SATISFACTION – for our employees, retailers, suppliers,
    consumers, and most importantly, children.
  • GROWTH – our market share by developing affordable, safe,
    new toys and products beyond the toy industry.

VALUE STATEMENT

Be respectful of our employees, our local communities, and the environment by providing safe and clean working conditions, offering competitive employee benefit and pay programs, donating to charitable causes and organizations, and proactively embracing environmentally sustainable initiatives.

In addition, we provide numerous charitable donations of toys to a variety of organizations throughout the year. Some of these include:

  • Goodfellows
  • Michigan Department of Health & Human Services
  • National Kidney Foundation
  • Numerous local schools and charities
  • Salvation Army
  • Toy Industry Foundation
  • United Way for
  • Southeastern Michigan
  • VFW Auxiliaries

TRANSPARENCY IN COVERAGE

This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data. Click HERE for the Transparency in Coverage information.